Core Values

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The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture. Many people feel Whole Foods Market is an exciting company of which to be a part and a very special place to work. These core values are the primary reasons for this feeling, and they transcend our size and our growth rate. By maintaining these core values, regardless of how large a company Whole Foods Market becomes, we can preserve what has always been special about our company. These core values are the soul of our company.

  • - Selling the Highest Quality Natural and Organic Products Available
  • - Satisfying and Delighting Our Customers
  • - Supporting Team Member Happiness and Excellence
  • - Creating Wealth Through Profits & Growth
  • - Caring about our Communities & Our Environment
  • - Creating ongoing win-win partnerships with our suppliers
  • - Promoting the health of our stakeholders through healthy eating education.

Relentless pursuit of results : We assume personal responsibility for achieving ambitious, measurable results in pursuit of our vision. We persevere in the face of challenges, seek resources to ensure the best outcomes, and work toward our goals with a sense of purpose and urgency.

Sense of possibility : We approach our work with optimism, think boldly, and greet new ideas openly.

Disciplined thought : We think critically and strategically in search of the best answers and approaches, reflect on past experiences and data to draw lessons for the future, and make choices that are deeply rooted in our mission.

Respect and Humility : We value all who are engaged in this challenging work. We keep in mind the limitations of our own experiences and actively seek out diverse perspectives.

Integrity : We ensure alignment between our actions and our beliefs, engage in honest self-scrutiny, and do what is right for the broader good.


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